Monthly Archives: June 2017

Advice On Advantages And Disadvantages Of Guerilla Marketing

We’ll start with the good stuff: o Guerilla marketing is cheap. At the high end, you may end up investing a few hundred dollars in promotional items or a major, centralized piece that you can build a number of different … Continue reading

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The Pros and Cons of Retweeting

Online advertising has become an exciting activity such that more and more people are joining in to get a piece of some of the action. Twitter.com is one of the sites where fun online advertising can be found. Twitter allows … Continue reading

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7 Top Tips to Car Salesman’s Or Saleswoman’s Success

Given that car sales account for 19% of total U.S. sales in 2000 (source: U.S. Small Business Administration), a lot of people are buying cars which mean that are a lot of people selling cars. Additionally, new car sales have … Continue reading

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Important Tax Considerations For The Self-Employed Handyman

One of the difficulties that can arise from being a self-employed handyman is figuring out how to handle taxes. Understanding tax law is obviously something most people would rather not get into, due to the shear complexity of the tax … Continue reading

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Video Games and Its Implications

Do you think playing a video game is nice? Of course not, if you go by the older convention. But in today’s modern worn video games are the most common form of entertainment among the people. The younger generation is … Continue reading

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Marketing Strategies – Making Indirect Marketing Work for You

What is “indirect” marketing? It is quite different than its opposite, “direct” marketing. Indirect marketing is indeed a more passive strategy. It often times happens on its own through actions that are not as aggressive and/ or channeled as direct … Continue reading

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Promotion "Above the Line" and "Below the Line"

Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to … Continue reading

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The 1st 100 Days in Your New Sales Territory: A 2012 Example

When interviewing for a new sales position it is often suggested that the candidate present a “1st 100 Days” plan of action. I recently presented such a plan before being hired as a new Territory Sales Manager in 2012. By … Continue reading

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SWOT Analysis — Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company — online and/or offline — it is useful to complete an analysis that takes into account not only your own business, but your competitors’ activities and current industry happenings as well. A SWOT … Continue reading

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How to Network Successfully With the 7Ps

Networking is a necessity for all business owners. However not everybody is delighted at the prospect of walking into a room full of strangers to promote their business. Self doubt can set in and no matter how much you love … Continue reading

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